How to Incorporate Storytelling in Your Business Communications (Part 2 of 4)

Part 2 of 4:

Story Telling as a Business Communications Skill

Is it the story of your whole presentation? Or just a part?: Using our prior example, we can determine if the story is worthy of building an entire presentation around (like a TED Talk) or if it’s useful just to illustrate a moment within a presentation. To do this, you need to marry the thrust of your presentation with the meaning or metaphor. Say your entire presentation is about introducing a new software product that will finally solve a consumer problem that has existed for a long time. You could build your entire demo presentation around that golf story – how the effort by you and your colleagues paid off.

Or perhaps there is just one small section of the presentation that deals with that idea. Guess what? You can streamline your story and use it to briefly illustrate that point in one moment of your presentation. Remember, while a story can be on the long side, it doesn’t have to be. A story can be a few sentences long and still get the point across.

It’s important to understand the size and value of your story within your presentation.